Monotype brand relaunch

We recently had the exciting opportunity to help Monotype, a 125-year-old typographic legend, revitalize and redefine their global brand. Working closely with the Monotype marketing team (Lisa Landa, vice president of corporate marketing, and Dennis Dimos, design director) as well as Jason Rubin from Libretto, we developed a new brand identity around the new logo and typeface Kootenay—created by Monotype’s type director, Steve Matteson. The first physical manifestation of the new visual vocabulary and messaging was an oversized brand-launch brochure, featuring a letterpress cover and 16 pages of impactful imagery—and, of course, typography—that highlighted Monotype’s place in history. Our goal was to provide the reader with the narrative of the brand’s role in the venerable lead past to the vivid digital present.

Built around the company’s value proposition of providing typefaces, technology, and expertise to its worldwide customer base, the brochure features the new corporate font, Kootenay, alongside a selection of type styles and their diverse applications. As part of the rebranding, Stoltze also created a flexible stationery system to showcase Monotype’s formidable roots in type design (and beyond) by incorporating large letterforms from Monotype’s extensive font offerings.